M&K PR, 공공정책 PR 서비스 강화 위해 Public 부문 신설
M&K PR, 공공정책 PR 서비스 강화 위해 Public 부문 신설
2017.01.18 — M&K PR(공동대표 정민아 윤용로, www.mnkpr.com)은 공공정책 PR을 전담하는 M&K Public 부문을 신설하고, 부문장으로 정지현 이사를 선임했다고 밝혔다. M&K PR은 이번 Public 부문 신설을 계기로 공공 정책 과제 컨설팅 및 정책 홍보 프로젝트 실행부터 공공 부문 이슈 및 위기 관리에 이르기까지 서비스 분야를 점차 확대해 나갈 계획이다. 특히, 빠르게 변화하고 있는 미디어 환경 및 공중의 콘텐츠 소비 행태의 변화를 반영한 캠페인을 통해 정부 부처 및 공공기관의 대국민 소통 강화를 적극 지원할 예정이다.
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MIN Communications & SMC Join Hands,
Forming M&K PR Consulting
MIN Communications & SMC Joins Hands, Forming M&K PR Consulting
MIN Communications and SMC, both fast-growing PR and digital marketing firms in South Korea, today announced the two agencies have merged and formed M&K PR Consulting. Mina Jeong from MIN and Yongroh Yoon from SMC have appointed as co-CEO of the company. Combined, M&K PR Consulting now employs more than 60 full-time communications experts, securing comprehensive client portfolio – IT, automotive, consumers, CE, and governmental & public sectors. Read More →
We Have The Best Platform for Global IT Companies to Launch in Korea
Some companies, who have globally strong presence but unknown in Korea, selected M&K PR to launch successfully with local media and local influential leveraging M&K PR platform which can easily make clients get success. Read More →
We Know ‘How to PR’ for Platform Companies.
M&K PR has strong experience for platform companies to get a broad base of support -building ecosystem and managing potential issues. M&K PR proposed building Key Opinion Leader (KOL) group for sharing economy and arranged a lot of meeting with key media and key influencers focusing as “experience platform” and coordinated key influencers’ trip experiencing “Airbnb”. Read More →
Johnnie Walker Pop-Up Bar Event
Johnnie Walker is one of the most well-known Scottish blended whisky brands globally, the image of Johnnie Walker has been formed with old-fashioned with less trendy position. Therefore, transforming Johnnie Walker brand to more vibrant and trendy images and re-position JW’s image as passionate and progressive way were top criteria for this event. Read More →
Tefal Beauty Creator Contest
Tefal (Groupe SEB Korea) held ‘Tefal Beauty Creator Contest’ on November 2015 to celebrate successful launch of Tefal Beauty. The project is aiming to communicate with target consumers of haircare products with innovative image through SNS and on-line, keeping pace with the new trend of MCN(Multi Channel Network) in Korea. Those who want to participate in the contest were asked to upload their Youtube video at Tefal brand micro-site. Total of 142 videos were submitted in the first round, introducing their own creative hairstyling. Read More →
Volvo Trucks Asia Premier Launching
Volvo Trucks New FH, FM, FMX series were introduced in Korea representing Asia Pacific regions in May 12th, 2014 at Volvo Dome, Walkerhill. While 1,600 overseas journalists and customers were invited, the event was held with diverse performance and programs which highlight the new models effectively. The program consists of photo session, speeches and introductions of each models, performance, Q&A sessions, and interviews. Read More →
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