Mina Jeong, the CEO of M&K PR, Publishes [BLOCKCHAIN to Master in One Night], the Beginner’s Guide to Blockchain Technology
70 Questions and Answers to Understanding Cryptocurrency & Blockchain
Mina Jeong, the CEO of M&K PR, the leading technology PR agency in Korea, co-authored a book titled “Blockchain to Master in One Night” with Mark Gates, the Silicon Valley technical writer. An essential primer to blockchain technology, “Blockchain to Master in One Night” explores 70 key questions and answers on the basics of blockchain technology. Organized into nine parts, the book begins with an analysis of Korea’s cryptocurrency frenzy, then walks readers through a wide range of topics, facilitating in-depth understanding into blockchain technology.
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We know the right approach and direction for the global platforms to conduct PR activities at all level
Blockchain technology, one of the most important innovations of the 21st Century, came into limelight as the Next Generation Internet. Waves Platform, a Global Public Blockchain Platform, recently partnered with M&K PR to raise brand awareness and highlight its ongoing passion and leadership in the blockchain industry. Read More →
We Have The Best Platform for Global IT Companies to Launch in Korea
Some companies, who have globally strong presence but unknown in Korea, selected M&K PR to launch successfully with local media and local influential leveraging M&K PR platform which can easily make clients get success. Oberthur looked for the partner for the first time media event in Korea. Read More →
We Know ‘How to PR’ for Platform Companies.
M&K PR has strong experience for platform companies to get a broad base of support -building ecosystem and managing potential issues. M&K PR proposed building Key Opinion Leader (KOL) group for sharing economy and arranged a lot of meeting with key media and key influencers focusing as “experience platform” and coordinated key influencers’ trip experiencing “Airbnb”. Read More →
Johnnie Walker Pop-Up Bar Event
Johnnie Walker is one of the most well-known Scottish blended whisky brands globally, the image of Johnnie Walker has been formed with old-fashioned with less trendy position. Therefore, transforming Johnnie Walker brand to more vibrant and trendy images and re-position JW’s image as passionate and progressive way were top criteria for this event. Read More →
Tefal Beauty Creator Contest
Tefal (Groupe SEB Korea) held ‘Tefal Beauty Creator Contest’ on November 2015 to celebrate successful launch of Tefal Beauty. The project is aiming to communicate with target consumers of haircare products with innovative image through SNS and on-line, keeping pace with the new trend of MCN(Multi Channel Network) in Korea. Those who want to participate in the contest were asked to upload their Youtube video at Tefal brand micro-site. Total of 142 videos were submitted in the first round, introducing their own creative hairstyling. Read More →
Volvo Trucks Asia Premier Launching
Volvo Trucks New FH, FM, FMX series were introduced in Korea representing Asia Pacific regions in May 12th, 2014 at Volvo Dome, Walkerhill. While 1,600 overseas journalists and customers were invited, the event was held with diverse performance and programs which highlight the new models effectively. The program consists of photo session, speeches and introductions of each models, performance, Q&A sessions, and interviews. Read More →
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