Always be Immersed in Sound with Sony Korea

Client’s Challenge Necessity to make brand differentiation to similar-designed and low cost products in earphone industry, a relatively low entry barrier industry Necessity to give potential customers a chance to test out products and branding among new millennial customers Product advertisement according to customers’ various lifestyles M&K’s Strategy Position SONY Audio as an audio brand with tradition through introducing SONY …

Turning the Korean camera mega trend into ‘One-man media era’ for Sony Korea

VlogWithSony Campaign Launch

Sony Korea, which has been working with M&K Korea since 2017, commissioned an all-round PR strategy as they planned to launch RX0 II, the first Sony’s camera made for Vloggers in March. Sony Korea has so far conducted several activities targeting camera and photo enthusiasts, so they felt a new PR strategy for Vloggers needed. M&K has organized media photography …

Xiaomi

Client’s Challenge To announce the launch of first NFC supported Xiaomi’s quad camera smartphone Redmi Note 8T in Korea To host a distinct launching event to highlight the new product as well as the brand itself To establish as much coverage as possible, despite the small amount of reporters invited to the event M&K’s Strategy Secure high-quality coverages by strategically …

KitchenAid

Client’s Challenge Successful online and offline publish accomplished through pitching main dailies and Economics magazines Increase in average publication of feature and coverage Improvement in overall brand and product awareness through increase in PR activities: From low awareness as tumbler and vacuum flask brand to Kids Food Container, Heat-retaining lunch box and Kids products brand Expand in magazine exposure range: …

Thermos

Client’s Challenge Low brand and product awareness within the domestic market despite long brand history Domestic & tumbler market saturation and number of rival companies such as Lock & Lock, Glasslock/Samkwang, Corkcicle, Stanley Need for brand differentiation due to an increase in the number of products with similar design and low cost products Need for issue diversification due to Fall/Winter …