Almond Breeze

Client’s Challenge Almond Breeze, the leader in the plant-based drinks, has pioneered the market as a diet drink, but needed to expand targets. According to the Korea Consumer Brand Recognition Survey 2018, 70 percent of women in 2029 are aware of Almond Breeze but want to gradually expand their market. M&K’s Strategy M&K started branding and strategically aligning key message …

Almond Breeze

Client’s Challenge Creating new momentum in growth by expanding targets (2030 Female à 2030 Male & Female), shifting positions (Diet drink, called ‘몸짱밀크’ – a healthy daily drink), increasing broad awareness and vamping up sales with celebrity endorsement campaign According to 2018 consumer brand index research, 7 out of 10, 2029 Females know Almond Breeze in Korea, but targets should …

KitchenAid

Client’s Challenge Successful online and offline publish accomplished through pitching main dailies and Economics magazines Increase in average publication of feature and coverage Improvement in overall brand and product awareness through increase in PR activities: From low awareness as tumbler and vacuum flask brand to Kids Food Container, Heat-retaining lunch box and Kids products brand Expand in magazine exposure range: …