Almond Breeze

Client’s Challenge Almond Breeze, the leader in the plant-based drinks, has pioneered the market as a diet drink, but needed to expand targets. According to the Korea Consumer Brand Recognition Survey 2018, 70 percent of women in 2029 are aware of Almond Breeze but want to gradually expand their market. M&K’s Strategy M&K started branding and strategically aligning key message …