Almond Breeze

Client’s Challenge Creating new momentum in growth by expanding targets (2030 Female à 2030 Male & Female), shifting positions (Diet drink, called ‘몸짱밀크’ – a healthy daily drink), increasing broad awareness and vamping up sales with celebrity endorsement campaign According to 2018 consumer brand index research, 7 out of 10, 2029 Females know Almond Breeze in Korea, but targets should …