Almond Breeze

Client’s Challenge Almond Breeze, the leader in the plant-based drinks, has pioneered the market as a diet drink, but needed to expand targets. According to the Korea Consumer Brand Recognition Survey 2018, 70 percent of women in 2029 are aware of Almond Breeze but want to gradually expand their market. M&K’s Strategy M&K started branding and strategically aligning key message …

KitchenAid

Client’s Challenge Successful online and offline publish accomplished through pitching main dailies and Economics magazines Increase in average publication of feature and coverage Improvement in overall brand and product awareness through increase in PR activities: From low awareness as tumbler and vacuum flask brand to Kids Food Container, Heat-retaining lunch box and Kids products brand Expand in magazine exposure range: …