Client’s Challenge
- To announce the launch of first NFC supported Xiaomi’s quad camera smartphone Redmi Note 8T in Korea
- To host a distinct launching event to highlight the new product as well as the brand itself
- To establish as much coverage as possible, despite the small amount of reporters invited to the event
M&K’s Strategy
- Secure high-quality coverages by strategically selecting top tier journalists and media photographers as well as hiring a model
- Localize press releases and presentation files with key Xiaomi messages to fully inform the Korean media with the objectives and expectation of the launching event
- Provide on-site support and prompt follow-up to minimize any unexpected difficulties and/or complaints
- Create continuous buzz on online and social media even after the event
Client’s Success
- Garnered approximately 90+ coverages online and in prints delivering key narratives of the Redmi Note 8T, which is “The Most Cost-Efficient Quad Camera Smartphone“
- Attended journalists uploaded their product reviews and hands-on experience on media outlets and even on social media
- Redmi Note 8T positioned as the alternative choice in the Korean smartphone market