Media Relations

M&K PR places its clients’ media relations strategy at the core of every integrated communications program. An organization’s media relations strategy is the most critical element of its communications program. We cultivate our relationships with media by dealing with integrity, honesty and a clear understanding of their needs, deadlines and frustrations. We have a reputation for distributing only quality, fact-based information that can be trusted and can be used reliably. We know reporters’ specific issues and interests, and we do not approach reporters or publications with material that does not fit into their editorial niche.

Media Relations Process


The public relations process is a method for solving problems. It has four phases: Research and Analysis, Objectives, Programming and Evaluation. Each phase may be tuned to the demands of different audiences or publics, including employees, members, customers, local communities, shareholders, and, most commonly, the news media. Read More →


Media Relations Program


The public relations process is a method for solving problems. It has four phases: Research and Analysis, Objectives, Programming and Evaluation. Each phase may be tuned to the demands of different audiences or publics, including employees, members, customers, local communities, shareholders, and, most commonly, the news media. Read More →


1. Communication Consulting


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4. Marketing Campaign


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